Years ago, I worked in retail. That was back in the day when you had to price everything individually. So we would hang these big orange signs advertising when something was at a special price. We would hang hundreds of tags would be all over the store. Then, the ad would change on Sundays, so we had to arrive early, take down all the old signs, and put up the new ones. It was a tedious, time-consuming job doing this. No matter how hard we would try, we always seemed to miss a tag.
I would call this going orange-blind. This phenomenon is like going snowblind, but the tags were orange, and there were so many of them, we would inevitably miss some. My district manager could walk in and immediately find an expired ad tag. We couldn't see it because we were there every day.
Sometimes we need someone from the outside to see what we are missing.
When someone tells me they have no margin and we begin to work on it together, I am pretty good at immediately discovering some hidden blank spaces. Where do I find it? Well, the first place I look at is social media.
Do you know that, on average, we consume 145 minutes of social media each day? That number has been steadily increasing from year to year. However, if you are a social media consumer, just cut the amount of time you use it in half. You could add as much as 7-hours of margin back into your life.
Don't think you consume that much social media? This week, my challenge to you is to use the screen time report on your IOS devices or digital well-being on Android. Then, at the end of the week, see how much time you are using your devices for social media. Then, be intentional about cutting that time in half for the next week.
Share with me what you discover this week!
